Carefully Considered drew up these concept Mac Motorcycles which are a nod to classic cafe bikes for the UK-based start-up motorcycle company. CC wanted to "create something new in a category that is overwhelmingly garish with logos and neon graphics" and keep the integrity of the classic look. They created eight prototype designs that employ such production techniques as laser etching, anodized finishes, and screen-printed graphics applied to the gas tanks. This, along with simpler color systems, helps bring a more subtle, conceptual approach to the identity. This project has received incredible recognition not just in the design community, but, more importantly, in the motorcycle-enthusiast community including nearly 100 mentions and spreading including articles and mentions in Fast Company, Bike EXIF, Asphalt and Rubber, MBF Motorcycle forums, Cyril Huze Blog, and Bikes in the Fast Lane.
August 27, 2010 1:37 PM | Motorcycles